Ferrarelle Tiber Rowing Cup
In 2004 I was asked to meet with the General Manager of the Italian Rowing Federation who was seeking sponsors for his National Teams.
My proposal instead was to organize an international rowing competition on the Tiber river in the center of Rome in front of the Vatican City.
He accepted to my proposal, and on 29 June 2005, during the Anniversary of Saint Peter & Paul, I organized the Tiber Rowing Cup, sponsored by Ferrarelle water. This race involved 5 nationalities - Italy, Greece, Holland, Croatia and France. The opening ceremony was held in the world famous Via dei Condotti, and the race was broadcasted Live on national Television.