I would like to begin this chapter of my work with a quote from Roman poet Ovid – “Omnia mutantur, nihil interit” which was interpreted by Alexandra Fenwick, a journalist from Sport Illustrated, as “Everything changes, nothing perishes”, in her article about the FFL (FightFootball League).

After watching a few seconds of a video of an unknown game called Florence Historic Football on YouTube, I immediately understood its potentials and in 2009, I decided to put together two teams, organize training sessions, set down the rules and filmed the first two test matches.

With the goal to reach potential audience on an international level, I edited a promo and started a YouTube channel. After only a few months, the video became viral with hits going through the roof, garnering 280.000 views in one day.